- Hardware wallet maker Ledger has sponsored the San Antonio Spurs basketball team
- The sponsorship deal will see the San Antonio Spurs players wear jerseys with a Ledger-branded patch
- Ledger will also help the team boost its community presence in France
Crypto hardware wallet maker Ledger has entered into a multi-year sponsorship deal with the Texas-based San Antonio Spurs basketball team. The deal will see the teams players wear jerseys with a Ledger-branded patch, and Ledger, a French company, will help popularize the San Antonio Spurs in France. Ledger said the collaboration brings together two internationally-focused organizations with shared values, adding that it represents its ongoing commitment to educating new communities on the importance of self-custody and true ownership.
The France-Texas Bridge
In an announcement , Ledger said the sponsorship bridges its roots in France with the teams Texas home. According to Ledger CEO Pascal Gauthier, the partnership will help the wallet maker to onboard the next generation of sovereign individuals, adding that most Ledger users are in the U.S.
Apart from being the official San Antonio Spurs jersey patch sponsor, the two will also collaborate to educate the masses. The NBA team, for instance, has committed $15 million to local STEM (science, technology, engineering, and mathematics) education, mental support, and facility access.
On its part, Ledger will support the teams upcoming Play Paris initiative that focuses on a youth development framework in France. Ledger also noted that the collaboration brings it closer to the heart of Texas growing crypto ecosystem.
Ledger Committed To Easing Crypto Access
The Ledger-San Antonio Spurs sponsorship deal comes as the wallet maker continues to improve its product offerings to ease access to crypto. A day ago, for example, it announced an offline Recovery Key card for its Stax and Flex hardware wallet users.
In April, Ledger introduced stablecoin yields through its Ledger Live app. Last year, it partnered with Uphold to enhance crypto purchases. The sponsorship deal also comes at a time when crypto platforms are increasing their links with the sporting world.
With Ledger sponsoring the San Antonio Spurs, its to be seen whether Trezor, another crypto hardware wallet maker, will follow the same path.
